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The Horror of Google Penalties and How to Avoid Them
No one told Dr. Victor Frankenstein how to create his monster, and ultimately that was not the best idea. Sometimes for your creation to be welcomed by the villagers, uh public, it needs to follow some...
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Optimizing for Conversions? Don’t Rely Solely on Google Attribution
In May of this year, Google announced a new free service, Google Attribution. A simplified reformatting of an existing multi-channel attribution service, Google Attribution will roll out to advertisers...
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Share of Volume & Conversions for Online-Based Programs Increased
Inquiry volume for online programs was up 9.9% quarter over quarter (QOQ) in Q1 2017 and up 8.6% YOY, according to the Sparkroom Q1 2017 Higher Education Inquiry Generation Review. Volume for online...
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Marketers Can No Longer Justify Media Budgets Without Delivering Quantifiable...
Businesses of the 21st century are streamlined in both budgets and resources. As a result, spending without proof of marketing ROI is no longer an acceptable practice. The History Of Marketing Campaign...
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Just Released! The Long Awaited Sparkroom 2016 Year-End Higher Education...
The highly demanded Sparkroom 2016 Year-End Review was published yesterday and is filled with lots of valuable information regarding the inquiry generation and student recruitment activities of higher...
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7 Steps to Cross-Channel Marketing Attribution
Spending without proof of effectiveness is on its way out. In truth, it hasn’t been acceptable for a long time. Businesses of the 21st century are streamlined in both budgets and resources. As a...
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January & February Higher Education Lead Generation Volume Predictions
Historically, 54.4% of January’s inquiries are generated during the first 16 days of the year. Based on this month’s volume to date, January is on pace to end up with volume up 27.1% from December and...
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15 Top Higher Education Programs – Q3 2016
Based on Q3 2016 Conversion Volume The 15 top higher education programs based on share of conversions (SOC) in Q3 2016 made up 57.5% of all higher education lead volume and 56.2% of all conversions,...
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Affiliate PPC Leads and Hot Transfers Underpriced
When Factoring Average Cost and Conversion Rates, Higher Education Affiliate PPC Leads and Hot Transfers Were Underpriced in Q3 2016 The overall cost per lead (CPL) for third-party higher education...
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Higher Education Conversion Rates Vary Based on What You’re Selling and How...
Online Higher Education Conversion Rates Are Climbing Although higher education conversion rates were flat across all program types between Q2 2016 and Q3 2016, the conversion rate for online programs...
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Affiliate PPC Leads Prove to Be Top Bargain
Higher Conversion Rates, Lower Prices Compared to Affiliate PPL Inquiries The average cost for an affiliate pay-per-click (PPC) inquiry during the second quarter of 2016 was $33.68 according to the...
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Social Media Inquiry Volume Continues to Grow, But Conversion Rates Are Slipping
The share of voice for social media higher education inquiries grew 211% YOY during the second quarter of 2016, according to the Sparkroom Q2 2016 Higher Education Inquiry Generation Review. With a...
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Technology is Making an Impact on Channel Mix & Performance
The Sparkroom Q1 2016 Higher Education Inquiry Generation Review was published this week and clearly depicts how much of an impact technology is having on channel mix and campaign performance. Social...
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Implementation of Secondary Radius Geotargeting Strategy Proven to Help...
The Sparkroom team recently proved that an advanced geotargeting strategy is an effective solution to balance inquiry flow for a higher education institution. Click here to read the full case study....
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Real-Time Lead Scoring Proven to Decrease Scrub Rates and Boost Transfer Rates
The Sparkroom team recently proved that real-time lead scoring can immediately and dramatically reduce scrub rates while boosting transfer rates. Enhancing performance of these early milestones can...
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Gainful Employment Impacted Inquiry Generation Trends in 2015
According to the recently released Sparkroom 2015 Year-End Higher Education Inquiry Generation Review, higher education institutions made significant adjustments in 2015 in the period surrounding the...
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The Right Dashboard Can Make Dating More Efficient
When asked if a dashboard could enhance their odds of success on a Valentine’s Day date, the Sparkroom team resounded with agreement. Comprised of analytics experts, software integration specialists...
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Inquiry Volume Decline Leveled Off in Q3 2015
The Q3 2015 Higher Education Inquiry Generation Review from Sparkroom revealed that many trends were consistent with those in 2014. Although inquiry volume continued to decline year-over-year (YOY),...
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A Slight Increase in the Conversion Rate of Your Landing Page Can Make a Big...
Here’s the good news: If you can boost your landing page conversion rate by any amount – no matter how small – you’ll achieve more conversions for less effort without having to change anything else on...
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Americans Spend More Time on Mobile Devices than Ever Before
Two-thirds of adults in the U.S. now own a smartphone. And seven percent of them live without at-home broadband service. These factors helped mobile usage finally surpass desktop usage this year. In...
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