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Higher Education Conversion Rates Vary Based on What You’re Selling and How...
Online Higher Education Conversion Rates Are Climbing Although higher education conversion rates were flat across all program types between Q2 2016 and Q3 2016, the conversion rate for online programs...
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Affiliate PPC Leads and Hot Transfers Underpriced
When Factoring Average Cost and Conversion Rates, Higher Education Affiliate PPC Leads and Hot Transfers Were Underpriced in Q3 2016 The overall cost per lead (CPL) for third-party higher education...
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15 Top Higher Education Programs – Q3 2016
Based on Q3 2016 Conversion Volume The 15 top higher education programs based on share of conversions (SOC) in Q3 2016 made up 57.5% of all higher education lead volume and 56.2% of all conversions,...
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January & February Higher Education Lead Generation Volume Predictions
Historically, 54.4% of January’s inquiries are generated during the first 16 days of the year. Based on this month’s volume to date, January is on pace to end up with volume up 27.1% from December and...
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7 Steps to Cross-Channel Marketing Attribution
Spending without proof of effectiveness is on its way out. In truth, it hasn’t been acceptable for a long time. Businesses of the 21st century are streamlined in both budgets and resources. As a...
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Just Released! The Long Awaited Sparkroom 2016 Year-End Higher Education...
The highly demanded Sparkroom 2016 Year-End Review was published yesterday and is filled with lots of valuable information regarding the inquiry generation and student recruitment activities of higher...
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Marketers Can No Longer Justify Media Budgets Without Delivering Quantifiable...
Businesses of the 21st century are streamlined in both budgets and resources. As a result, spending without proof of marketing ROI is no longer an acceptable practice. The History Of Marketing Campaign...
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Share of Volume & Conversions for Online-Based Programs Increased
Inquiry volume for online programs was up 9.9% quarter over quarter (QOQ) in Q1 2017 and up 8.6% YOY, according to the Sparkroom Q1 2017 Higher Education Inquiry Generation Review. Volume for online...
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Optimizing for Conversions? Don’t Rely Solely on Google Attribution
In May of this year, Google announced a new free service, Google Attribution. A simplified reformatting of an existing multi-channel attribution service, Google Attribution will roll out to advertisers...
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The Horror of Google Penalties and How to Avoid Them
No one told Dr. Victor Frankenstein how to create his monster, and ultimately that was not the best idea. Sometimes for your creation to be welcomed by the villagers, uh public, it needs to follow some...
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