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“I need more leads!”
If I had a nickel for every time a school representative called me asking for more leads… Be honest. Have you ever requested the same? When I get those calls, I quickly change the direction of the...
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Top Growth Programs in Higher Education [VIDEO]
Sparkroom and Gray Associates partner to explore some of the fastest-growing higher education programs for inquiries, enrollments and completions over the past 12 months. Market-specific trends will...
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We Tracked 100 Leads for 90 Days So You Don’t Have To
What really happens after a student prospect clicks “submit” on an inquiry form? The Sparkroom and Velocify teams decided to delve into the journey of student inquiry submissions, tracking 100 leads...
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Quality Leads are Hard to Find
Earlier this month, the LeadsCouncil released their 2015 Education Benchmarking Report, sponsored by Sparkroom and LeadiD. While there were many year-over-year changes noted in the report, some...
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Inquiry Volume Declines Slowed in Q2
According to the Sparkroom Q2 2015 Higher Education Inquiry Generation Review, inquiry volume declined by just over 13% last quarter. This continued the trend of lowering volume, but at a slower pace...
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The Market for Undergraduate Nursing Education
This is a guest post from Bob Atkins, founder and CEO of Gray Associates, a strategy consulting firm focused on higher education. Bob will be joining Liz Dye, director of marketing analytics at...
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Uncover Your Best Consumer Prospects
The amount of consumer data available on marketing campaigns can be overwhelming. It can be difficult to cut through the noise to find the best consumer prospects. With years of combined experience,...
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Americans Spend More Time on Mobile Devices than Ever Before
Two-thirds of adults in the U.S. now own a smartphone. And seven percent of them live without at-home broadband service. These factors helped mobile usage finally surpass desktop usage this year. In...
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A Slight Increase in the Conversion Rate of Your Landing Page Can Make a Big...
Here’s the good news: If you can boost your landing page conversion rate by any amount – no matter how small – you’ll achieve more conversions for less effort without having to change anything else on...
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Inquiry Volume Decline Leveled Off in Q3 2015
The Q3 2015 Higher Education Inquiry Generation Review from Sparkroom revealed that many trends were consistent with those in 2014. Although inquiry volume continued to decline year-over-year (YOY),...
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The Right Dashboard Can Make Dating More Efficient
When asked if a dashboard could enhance their odds of success on a Valentine’s Day date, the Sparkroom team resounded with agreement. Comprised of analytics experts, software integration specialists...
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Gainful Employment Impacted Inquiry Generation Trends in 2015
According to the recently released Sparkroom 2015 Year-End Higher Education Inquiry Generation Review, higher education institutions made significant adjustments in 2015 in the period surrounding the...
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Real-Time Lead Scoring Proven to Decrease Scrub Rates and Boost Transfer Rates
The Sparkroom team recently proved that real-time lead scoring can immediately and dramatically reduce scrub rates while boosting transfer rates. Enhancing performance of these early milestones can...
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Implementation of Secondary Radius Geotargeting Strategy Proven to Help...
The Sparkroom team recently proved that an advanced geotargeting strategy is an effective solution to balance inquiry flow for a higher education institution. Click here to read the full case study....
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Technology is Making an Impact on Channel Mix & Performance
The Sparkroom Q1 2016 Higher Education Inquiry Generation Review was published this week and clearly depicts how much of an impact technology is having on channel mix and campaign performance. Social...
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Social Media Inquiry Volume Continues to Grow, But Conversion Rates Are Slipping
The share of voice for social media higher education inquiries grew 211% YOY during the second quarter of 2016, according to the Sparkroom Q2 2016 Higher Education Inquiry Generation Review. With a...
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Affiliate PPC Leads Prove to Be Top Bargain
Higher Conversion Rates, Lower Prices Compared to Affiliate PPL Inquiries The average cost for an affiliate pay-per-click (PPC) inquiry during the second quarter of 2016 was $33.68 according to the...
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Higher Education Conversion Rates Vary Based on What You’re Selling and How...
Online Higher Education Conversion Rates Are Climbing Although higher education conversion rates were flat across all program types between Q2 2016 and Q3 2016, the conversion rate for online programs...
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Affiliate PPC Leads and Hot Transfers Underpriced
When Factoring Average Cost and Conversion Rates, Higher Education Affiliate PPC Leads and Hot Transfers Were Underpriced in Q3 2016 The overall cost per lead (CPL) for third-party higher education...
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15 Top Higher Education Programs – Q3 2016
Based on Q3 2016 Conversion Volume The 15 top higher education programs based on share of conversions (SOC) in Q3 2016 made up 57.5% of all higher education lead volume and 56.2% of all conversions,...
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